About Us
After his humble beginnings growing up on a dairy farm in central California, John Borba took his passion for tractor pulling to
little fields and county fair arenas around California in the early seventies before starting a monthly newspaper dedicated
to pulling. John watched as the popularity of the paper grew to global proportions, selling subscriptions to avid fans of
the sport all over the world.
It was a natural progression – and one encouraged by those around him - to begin promoting
pulling events, and his company produced its first major tractor pull in Salinas, California, featuring for the first
time pullers from out of state. He also produced his first indoor show – the World Finals – at the Cow Palace (famous
venue in California where Elvis Presley and many others have performed).
Over the next 20 years, John and company
produced large-scale truck and tractor pull tours, producing shows as far away as Tokyo, Japan and Honolulu, Hawaii. As the
popularity of tractor pulling began to die down, John and company claimed new ground, integrating into their shows extreme sports like mud racing, monster trucks, transformers, and freestyle motocross.
